For a Textile Design course at university, I developed a campaign and collection aimed at raising awareness of the treatment of sheep in the textile industry. I called the collection Every Sheep Has a Name, designing fun and colourful textile swatches, which anthropomorphised sheep as creatures with unique personalities and names, who deserve our respect. The goal was to create a vibrant and wearable collection that would raise awareness in an approachable way, and ease consumers into thinking more deeply about the clothing they are buying.
Above: textile swatches Every Sheep Has a Name (top left), Flora (top right), Curly (bottom left), Emma (bottom right)
Below: promotional images for the campaign (left and right), Every Sheep Has a Name repeat pattern (middle)